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Badger State Brewing Apparel
Wear Wisconsin. Live Badger State.
Every piece of merch we make is rooted in the place that built us: hardworking, unpretentious, proudly local Wisconsin. From the gravel roads of the Northwoods to game days on Lombardi Ave, Badger State Brewing gear is made for people who know community is stronger with a cold beer in hand.
Our tees, hoodies, and hats are crafted for real-world comfort—tailgates, beer gardens, supper clubs, you name it. Bold, familiar, unmistakably Wisconsin.

Your Beer Gift Headquarters
Looking for the perfect gift for the craft beer lover in your life? Our Gift Collection has you covered! From cozy apparel and festive barware to exclusive Badger State merch, these thoughtfully curated gifts are perfect for spreading holiday cheer.
Gear Up with Badger State Brewing
In Wisconsin, beer isn’t just something you drink—it’s how we gather.
Our Badger State Brewing merch celebrates the people, places, and traditions that make this state special. Cozy sweatshirts for crisp fall nights, tees made for festival season, hats ready for brewery patios and backyard cookouts.
Every piece is designed by our marketing team, inspired by the same values behind our beer: community, craftsmanship, and a whole lot of Wisconsin pride.
Wear it like you mean it. Because around here, it's Beerland.




